Behavioural measurements are often overlooked by computational neuroscientists, who prefer to focus on electrophysiological recordings or neuroimaging data. This attitude is largely due to perceived lack of depth/richness in relation to behavioural datasets. I will show how contemporary psychophysics can deliver extremely rich and highly constraining datasets that naturally interface with computational modelling. More specifically, I will demonstrate how psychophysics can be used to guide/constrain/refine computational models, and how models can be exploited to design/motivate/interpret psychophysical experiments. Examples will span a wide range of topics (from feature detection to natural scene understanding) and methodologies (from cascade models to deep learning architectures).