One of Tali's cherished goals was to transform biology into physics. In his view, biologists were far too enamored by the details of the specific models they studied, losing sight of the big principles that may govern the behavior of these models. One such big principle that he suggested was the 'information bottleneck (IB) principle'. The iIB principle is an information-theoretical approach for extracting the relevant information that one random variable carries about another. Tali applied the IB principle to numerous problems in biology, gaining important insights in the process. Here I will describe two applications of the IB principle to neurobiological data. The first is the formalization of the notion of surprise that allowed us to rigorously estimate the memory duration and content of neuronal responses in auditory cortex, and the second is an application to behavior, allowing us to estimate 'optimal policies under information constraints' that shed interesting light on rat behavior.