audience engagement

Communicating (Neuro)Science

In recent years, communicating one’s research to audiences outside of academia has grown in importance and time commitment for many researchers. Science Slams or University Open Days reliably draw large crowds, and the potential of social media to amplify any message has made it possible to reach interested recipients without the traditional press as a middleman. In this presentation, I will provide insights into science communication from my perspective as a neuroscience researcher, who enjoys spreading the word about how amazing insect brains are. We will have a look at the What?, Why? and How? of science communication. What do we generally mean by the term, and what forms can it take? Why should – or must – we engage in it? And how can we best achieve our aims with it? I will provide an overview of the current communication landscape, some food for (critical) thought, and many practical tips that help me when preparing to share my science with a wider audience.