This talk will focus on our lab's extensive research on understanding and enhancing creative analogical reasoning. I will cover the development of the analogy finding matrix task, evidence for conscious augmentation of creative state during this task, and the real-world implications this ability has for college STEM education. I will also discuss recent research aimed at enhancing performance on this creative analogical reasoning task using both transcranial direct current stimulation (tDCS) and transcranial alternating current stimulation (tACS).