There is a surprising consistency in the images we remember and forget – across observers, certain images are intrinsically more memorable than others in spite of our diverse individual experiences. The perception of images at different memorability levels also results in stereotyped patterns in visual and mnemonic regions in the brain, regardless of an individual’s actual memory for that item. In this talk, Dr. Bainbridge will discuss our current neuroscientific understanding of how memorability is represented in patterns in the brain, potentially serving as a signal for how stimulus information is prioritized for eventual memory encoding.