Behavioral experience shapes neural circuits, adding and subtracting connections between neurons that will ultimately control sensation and perception. We are using natural sensory experience to uncover basic principles of information processing in the cerebral cortex, with a focus on how sensory learning can selectively alter synaptic strength. I will discuss recent findings that differentiate reinforcement learning from sensory experience, showing rapid and selective plasticity of thalamic and inhibitory synapses within primary sensory cortex.