Understanding and remembering realistic experiences in our everyday lives requires activating many kinds of structured knowledge about the world, including spatial maps, temporal event scripts, and semantic relationships. My recent projects have explored the ways in which we build up this schematic knowledge (during a single experiment and across developmental timescales) and can strategically deploy them to construct event representations that we can store in memory or use to make predictions. I will describe my lab's ongoing work developing new experimental and analysis techniques for conducting functional MRI experiments using narratives, movies, poetry, virtual reality, and "memory experts" to study complex naturalistic schemas.