feature priming

Beyond visual search: studying visual attention with multitarget visual foraging tasks

Visual attention refers to a set of processes allowing selection of relevant and filtering out of irrelevant information in the visual environment. A large amount of research on visual attention has involved visual search paradigms, where observers are asked to report whether a single target is present or absent. However, recent studies have revealed that these classic single-target visual search tasks only provide a snapshot of how attention is allocated in the visual environment, and that multitarget visual foraging tasks may capture the dynamics visual attention more accurately. In visual foraging, observers are asked to select multiple instances of multiple target types, as fast as they can. A critical question in foraging research concerns the factors driving the next target selection. Most likely, this would require two steps: (1) identifying a set of candidates for the next selection, and (2) selecting the best option among these candidates. After having briefly described the advantage of visual foraging over visual search, I will review recent visual foraging studies testing the influence of several manipulations (e.g., target crypticity, number of items, selection modality) on foraging behaviour. Overall, these studies revealed that the next target selection during visual foraging is determined by the competition between three factors: target value, target proximity, and priming of features. I will explain how the analysis of individual differences in foraging behaviour can provide important information, with the idea that individuals show by-default internal biases toward value, proximity and priming that determine their search strategy and behaviour.