Many situations rely on the accurate identification of people with whom we are unfamiliar. For example, security at airports or in police investigations require the identification of individuals from photo-ID. Yet, the identification of unfamiliar faces is error prone, even for practitioners who routinely perform this task. Indeed, even training protocols often yield no discernible improvement. The challenge of unfamiliar face identification is often thought of as a perceptual problem; however, this assumption ignores the potential role of decision-making and its contributing factors (e.g., criterion placement). In this talk, I am going to present a series of experiments that investigate the role of decision-making in face identification.