Topic: dietary preferences

Human dietary preferences vary highly between individuals yet also conform to common principles. However, the neural encoding of specific nutrient and oral-sensory food properties and related decision-making are poorly understood. This investigation of human food choice sought to elucidate these mechanisms by utilising behavioural and neuroimaging techniques while participants tasted, evaluated, and selected specifically designed liquid foods, where food information was derived exclusively from oral sampling. Healthy, human participants (N = 42) provided valuations (as willingness-to-pay (WTP)