Topic: pro-environmental behavior

Climate change is one of the biggest challenges humanity has ever faced, but the fields of social and decision neuroscience have contributed surprisingly little to our understanding of pro-environmental behavior. Across two studies, we adapted a well-established paradigm developed to study effortful prosocial behavior to investigate pro-environmental behavior. In study one, 74 participants engaged in a decision-making task, where they could earn a varying amount of money for themselves or a pro-environmental organization by investing a varying amount of physical force (measured by a hand-grip