Multimodal framework and fusion of EEG, graph theory and sentiment analysis for the prediction and interpretation of consumer decision
Veeky Baths · Cognitive Neuroscience Lab (Bits Pilani Goa Campus)
Thu, Feb 3, 2022 · 13:00 UTC
The application of neuroimaging methods to marketing has recently gained lots of attention. In analyzing consumer behaviors, the inclusion of neuroimaging tools and methods is improving our understanding of consumer’s preferences. Human emotions play a significant role in decision making and critical thinking. Emotion classification using EEG data and machine learning techniques has been on the rise in the recent past. We evaluate different feature extraction techniques, feature selection techniques and propose the optimal set of features and electrodes for emotion recognition.Affective neuros