Topic: suboptimal decision-making

Pavlovian conditioning describes a form of associative learning wherein initially neutral cues acquire motivational value through repeated pairing with rewards. Two learning profiles have been identified in how such cues acquire value and bias performance: sign-trackers, i.e., individuals who attribute high incentive (or attractive) value to reward-predictive cues, and goal-trackers, i.e., individuals who acquire the predictive value of cues but use it to directly approach the reward. The acquisition of incentive value seems crucial in making sign-trackers maladaptive, favouring behaviours lik