Individuals vary widely in how they categorize novel phenomena. This individual variation has led canonical theories in cognitive and social science to suggest that communication in large social networks leads populations to construct divergent category systems. Yet, anthropological data indicates that large, independent societies consistently arrive at similar categories across a range of topics. How is it possible for diverse populations, consisting of individuals with significant variation in how they view the world, to independently construct similar categories? Through a series of online experiments, I show how large communication networks within cultures can promote the formation of similar categories across cultures. For this investigation, I designed an online “Grouping Game” to observe how people construct categories in both small and large populations when tasked with grouping together the same novel and ambiguous images. I replicated this design for English-speaking subjects in the U.S. and Mandarin-speaking subjects in China. In both cultures, solitary individuals and small social groups produced highly divergent category systems. Yet, large social groups separately and consistently arrived at highly similar categories both within and across cultures. These findings are accurately predicted by a simple mathematical model of critical mass dynamics. Altogether, I show how large communication networks can filter lexical diversity among individuals to produce replicable society-level patterns, yielding unexpected implications for cultural evolution. In particular, I discuss how participants in both cultures readily harnessed analogies when categorizing novel stimuli, and I examine the role of communication networks in promoting cross-cultural similarities in analogy-making as the key engine of category formation.

One of the most important questions in psychology and neuroscience is understanding how the outside world maps to internal representations. Classical psychophysics approaches to this problem have a number of limitations: they mostly study low dimensional perpetual spaces, and are constrained in the number and diversity of participants and experiments. As ecologically valid perception is rich, high dimensional, contextual, and culturally dependent, these impediments severely bias our understanding of perceptual representations. Recent technological advances—the emergence of so-called “Virtual Labs”— can significantly contribute toward overcoming these barriers. Here I present a number of specific strategies that my group has developed in order to probe representations across a number of dimensions. 1) Massive online experiments can increase significantly the amount of participants and experiments that can be carried out in a single study, while also significantly diversifying the participant pool. We have developed a platform, PsyNet, that enables “experiments as code,” whereby the orchestration of computer servers, recruiting, compensation of participants, and data management is fully automated and every experiment can be fully replicated with one command line. I will demonstrate how PsyNet allows us to recruit thousands of participants for each study with a large number of control experimental conditions, significantly increasing our understanding of auditory perception. 2) Virtual lab methods also enable us to run experiments that are nearly impossible in a traditional lab setting. I will demonstrate our development of adaptive sampling, a set of behavioural methods that combine machine learning sampling techniques (Monte Carlo Markov Chains) with human interactions and allow us to create high-dimensional maps of perceptual representations with unprecedented resolution. 3) Finally, I will demonstrate how the aforementioned methods can be applied to the study of perceptual priors in both audition and vision, with a focus on our work in cross-cultural research, which studies how perceptual priors are influenced by experience and culture in diverse samples of participants from around the world.