The ‘quantification’ of perception is arguably both one of the most important and most difficult aspects of perception study. This is particularly true in visual perception, in which the evaluation of the perceptual threshold is a pillar of the experimental process. The choice of the correct adaptive psychometric procedure, as well as the selection of the proper parameters, is a difficult but key aspect of the experimental protocol. For instance, Bayesian methods such as QUEST, require the a priori choice of a family of functions (e.g. Gaussian), which is rarely known before the experiment, as well as the specification of multiple parameters. Importantly, the choice of an ill-fitted function or parameters will induce costly mistakes and errors in the experimental process. In this talk we discuss the existing methods and introduce a new adaptive procedure to solve this problem, named, ZOOM (Zooming Optimistic Optimization of Models), based on recent advances in optimization and statistical learning. Compared to existing approaches, ZOOM is completely parameter free and model-free, i.e. can be applied on any arbitrary psychometric problem. Moreover, ZOOM parameters are self-tuned, thus do not need to be manually chosen using heuristics (eg. step size in the Staircase method), preventing further errors. Finally, ZOOM is based on state-of-the-art optimization theory, providing strong mathematical guarantees that are missing from many of its alternatives, while being the most accurate and robust in real life conditions. In our experiments and simulations, ZOOM was found to be significantly better than its alternative, in particular for difficult psychometric functions or when the parameters when not properly chosen. ZOOM is open source, and its implementation is freely available on the web. Given these advantages and its ease of use, we argue that ZOOM can improve the process of many psychophysics experiments.