Research on analogical processing and reasoning has provided strong evidence that the use of adequate educational analogies has strong and positive effects on the learning of mathematics. In this talk I will show some experimental results suggesting that analogies based on spatial representations might be particularly effective to improve mathematics learning. Since fostering mathematics learning also involves addressing psychosocial factors such as the development of mathematical anxiety, providing social incentives to learn, and fostering engagement and motivation, I will argue that one area to explore with great potential to improve math learning is applying analogical research in the development of learning games aimed to improve math learning. Finally, I will show some early prototypes of an educational project devoted to developing games designed to foster the learning of early mathematics in kindergarten children.