Many psychological theories assume that qualitatively different cognitive processes can result in identical responses. Multinomial processing tree (MPT) models allow researchers to disentangle latent cognitive processes based on observed response frequencies. Recently, MPT models have been extended to explicitly account for participant and item heterogeneity. These hierarchical Bayesian MPT models provide the opportunity to connect two traditionally isolated disciplines. Whereas cognitive psychology has often focused on the experimental validation of MPT model parameters on the group level, psychometrics provides the necessary concepts and tools for measuring differences in MPT parameters on the item or person level. Moreover, MPT parameters can be regressed on covariates to model latent processes as a function of personality traits or other person characteristics.