Schemas are known to facilitate learning and memory consolidation in humans and rodents. However, their role in decision making is not well understood and the effects of task factors like risk, novelty, prior knowledge, arousal and attention are under-explored. We designed a new computer-based experiment where participants could firstly explore a list of different author’s paintings or quotes and then select items with the same authorship. Most participants showed improvement in performance, yet factors, including previous progress, risk and novelty conditions, pupil diameter and heart rate, p