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SeminarPsychology

Digital Traces of Human Behaviour: From Political Mobilisation to Conspiracy Narratives

Lukasz Piwek
University of Bath & Cumulus Neuroscience Ltd
Jul 7, 2025

Digital platforms generate unprecedented traces of human behaviour, offering new methodological approaches to understanding collective action, polarisation, and social dynamics. Through analysis of millions of digital traces across multiple studies, we demonstrate how online behaviours predict offline action: Brexit-related tribal discourse responds to real-world events, machine learning models achieve 80% accuracy in predicting real-world protest attendance from digital signals, and social validation through "likes" emerges as a key driver of mobilization. Extending this approach to conspiracy narratives reveals how digital traces illuminate psychological mechanisms of belief and community formation. Longitudinal analysis of YouTube conspiracy content demonstrates how narratives systematically address existential, epistemic, and social needs, while examination of alt-tech platforms shows how emotions of anger, contempt, and disgust correlate with violence-legitimating discourse, with significant differences between narratives associated with offline violence versus peaceful communities. This work establishes digital traces as both methodological innovation and theoretical lens, demonstrating that computational social science can illuminate fundamental questions about polarisation, mobilisation, and collective behaviour across contexts from electoral politics to conspiracy communities.

SeminarPsychology

Enabling witnesses to actively explore faces and reinstate study-test pose during a lineup increases discrimination accuracy

Heather Flowe
University of Birmingham
Apr 22, 2024

In 2014, the US National Research Council called for the development of new lineup technologies to increase eyewitness identification accuracy (National Research Council, 2014). In a police lineup, a suspect is presented alongside multiple individuals known to be innocent who resemble the suspect in physical appearance know as fillers. A correct identification decision by an eyewitness can lead to a guilty suspect being convicted or an innocent suspect being exonerated from suspicion. An incorrect decision can result in the perpetrator remaining at large, or even a wrongful conviction of a mistakenly identified person. Incorrect decisions carry considerable human and financial costs, so it is essential to develop and enact lineup procedures that maximise discrimination accuracy, or the witness’ ability to distinguish guilty from innocent suspects. This talk focuses on new technology and innovation in the field of eyewitness identification. We will focus on the interactive lineup, which is a procedure that we developed based on research and theory from the basic science literature on face perception and recognition. The interactive lineup enables witnesses to actively explore and dynamically view the lineup members. The procedure has been shown to maximize discrimination accuracy, which is the witness’ ability to discriminate guilty from innocent suspects. The talk will conclude by reflecting on emerging technological frontiers and research opportunities.

SeminarPsychology

Where Cognitive Neuroscience Meets Industry: Navigating the Intersections of Academia and Industry

Mirta Stantic
Royal Holloway, University of London
Feb 19, 2024

In this talk, Mirta will share her journey from her education a mathematically-focused high school to her currently unconventional career in London, emphasizing the evolution from a local education in Croatia to international experiences in the US and UK. We will explore the concept of interdisciplinary careers in the modern world, viewing them through the framework of increasing demand, flexibility, and dynamism in the current workplace. We will underscore the significance of interdisciplinary research for launching careers outside of academia, and bolstering those within. I will challenge the conventional norm of working either in academia or industry, and encourage discussion about the opportunities for combining the two in a myriad of career opportunities. I’ll use examples from my own and others’ research to highlight opportunities for early career researchers to extend their work into practical applications. Such an approach leverages the strengths of both sectors, fostering innovation and practical applications of research findings. I hope these insights can offer valuable perspectives for those looking to navigate the evolving demands of the global job market, illustrating the advantages of a versatile skill set that spans multiple disciplines and allows extensions into exciting career options.

SeminarPsychology

Adaptation via innovation in the animal kingdom

Kata Horváth
Eötvös Loránd University & Lund University
Nov 24, 2022

Over the course of evolution, the human race has achieved a number of remarkable innovations, that have enabled us to adapt to and benefit from the environment ever more effectively. The ongoing environmental threats and health disasters of our world have now made it crucial to understand the cognitive mechanisms behind innovative behaviours. In my talk, I will present two research projects with examples of innovation-based behavioural adaptation from the taxonomic kingdom of animals, serving as a comparative psychological model for mapping the evolution of innovation. The first project focuses on the challenge of overcoming physical disability. In this study, we investigated an injured kea (Nestor notabilis) that exhibits an efficient, intentional, and innovative tool-use behaviour to compensate his disability, showing evidence for innovation-based adaptation to a physical disability in a non-human species. The second project focuses on the evolution of fire use from a cognitive perspective. Fire has been one of the most dominant ecological forces in human evolution; however, it is still unknown what capabilities and environmental factors could have led to the emergence of fire use. In the core study of this project, we investigated a captive population of Japanese macaques (Macaca fuscata) that has been regularly exposed to campfires during the cold winter months for over 60 years. Our results suggest that macaques are able to take advantage of the positive effects of fire while avoiding the dangers of flames and hot ashes, and exhibit calm behaviour around the bonfire. In addition, I will present a research proposal targeting the foraging behaviour of predatory birds in parts of Australia frequently affected by bushfires. Anecdotal reports suggest that some birds use burning sticks to spread the flames, a behaviour that has not been scientifically observed and evaluated. In summary, the two projects explore innovative behaviours along three different species groups, three different habitats, and three different ecological drivers, providing insights into the cognitive and behavioural mechanisms of adaptation through innovation.

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