Seminars

Digital platforms generate unprecedented traces of human behaviour, offering new methodological approaches to understanding collective action, polarisation, and social dynamics. Through analysis of millions of digital traces across multiple studies, we demonstrate how online behaviours predict offline action: Brexit-related tribal discourse responds to real-world events, machine learning models achieve 80% accuracy in predicting real-world protest attendance from digital signals, and social validation through "likes" emerges as a key driver of mobilization. Extending this approach to conspiracy narratives reveals how digital traces illuminate psychological mechanisms of belief and community formation. Longitudinal analysis of YouTube conspiracy content demonstrates how narratives systematically address existential, epistemic, and social needs, while examination of alt-tech platforms shows how emotions of anger, contempt, and disgust correlate with violence-legitimating discourse, with significant differences between narratives associated with offline violence versus peaceful communities. This work establishes digital traces as both methodological innovation and theoretical lens, demonstrating that computational social science can illuminate fundamental questions about polarisation, mobilisation, and collective behaviour across contexts from electoral politics to conspiracy communities.

In this talk, I will explore how social affective biases arise even in the absence of motivational factors as an emergent outcome of the basic structure of social learning. In several studies, we found that initial negative interactions with some members of a group can cause subsequent avoidance of the entire group, and that this avoidance perpetuates stereotypes. Additional cognitive modeling discovered that approach and avoidance behavior based on biased beliefs not only influences the evaluative (positive or negative) impressions of group members, but also shapes the depth of the cognitive representations available to learn about individuals. In other words, people have richer cognitive representations of members of groups that are not avoided, akin to individualized vs group level categories. I will end presenting a series of multi-agent reinforcement learning simulations that demonstrate the emergence of these social-structural feedback loops in the development and maintenance of affective biases.

An understanding of the self helps explain not only human thoughts, feelings, attitudes but also many aspects of everyday behaviour. This talk focuses on a viewpoint - self as processes. This viewpoint emphasizes the dynamics of the self that best connects with the development of the self over time and its realist orientation. We are combining psychological experiments and data mining to comprehend the stability and adaptability of the self across various populations. In this talk, I draw on evidence from experimental psychology, cognitive neuroscience, and machine learning approaches to demonstrate why and how self-association affects cognition and how it is modulated by various social experiences and situational factors

This talk aims to highlight the immense potential of Artificial Intelligence (AI) in advancing the field of psychology and cognitive neuroscience. Through the integration of machine learning algorithms, big data analytics, and neuroimaging techniques, AI has the potential to revolutionize the way we study human cognition and brain characteristics. In this talk, I will highlight our latest scientific advancements in utilizing AI to gain deeper insights into variations in cognitive performance across the lifespan and along the continuum from healthy to pathological functioning. The presentation will showcase cutting-edge examples of AI-driven applications, such as deep learning for automated scoring of neuropsychological tests, natural language processing to characeterize semantic coherence of patients with psychosis, and other application to diagnose and treat psychiatric and neurological disorders. Furthermore, the talk will address the challenges and ethical considerations associated with using AI in psychological research, such as data privacy, bias, and interpretability. Finally, the talk will discuss future directions and opportunities for further advancements in this dynamic field.

The ‘quantification’ of perception is arguably both one of the most important and most difficult aspects of perception study. This is particularly true in visual perception, in which the evaluation of the perceptual threshold is a pillar of the experimental process. The choice of the correct adaptive psychometric procedure, as well as the selection of the proper parameters, is a difficult but key aspect of the experimental protocol. For instance, Bayesian methods such as QUEST, require the a priori choice of a family of functions (e.g. Gaussian), which is rarely known before the experiment, as well as the specification of multiple parameters. Importantly, the choice of an ill-fitted function or parameters will induce costly mistakes and errors in the experimental process. In this talk we discuss the existing methods and introduce a new adaptive procedure to solve this problem, named, ZOOM (Zooming Optimistic Optimization of Models), based on recent advances in optimization and statistical learning. Compared to existing approaches, ZOOM is completely parameter free and model-free, i.e. can be applied on any arbitrary psychometric problem. Moreover, ZOOM parameters are self-tuned, thus do not need to be manually chosen using heuristics (eg. step size in the Staircase method), preventing further errors. Finally, ZOOM is based on state-of-the-art optimization theory, providing strong mathematical guarantees that are missing from many of its alternatives, while being the most accurate and robust in real life conditions. In our experiments and simulations, ZOOM was found to be significantly better than its alternative, in particular for difficult psychometric functions or when the parameters when not properly chosen. ZOOM is open source, and its implementation is freely available on the web. Given these advantages and its ease of use, we argue that ZOOM can improve the process of many psychophysics experiments.

Analogical reasoning –learning about new things by relating it to previous knowledge– lies at the heart of human intelligence and creativity and forms the core of educational practice. Children start creating and using analogies early on, making incredible progress moving from associative processes to successful analogical reasoning. For example, if we ask a four-year-old “Horse belongs to stable like chicken belongs to …?” they may use association and reply “egg”, whereas older children will likely give the intended relational response “chicken coop” (or other term to refer to a chicken’s home). Interestingly, despite state-of-the-art AI-language models having superhuman encyclopedic knowledge and superior memory and computational power, our pilot studies show that these large language models often make mistakes providing associative rather than relational responses to verbal analogies. For example, when we asked four- to eight-year-olds to solve the analogy “body is to feet as tree is to …?” they responded “roots” without hesitation, but large language models tend to provide more associative responses such as “leaves”. In this study we examine the similarities and differences between children's and six large language models' (Dutch/multilingual models: RobBERT, BERT-je, M-BERT, GPT-2, M-GPT, Word2Vec and Fasttext) responses to verbal analogies extracted from an online adaptive learning environment, where >14,000 7-12 year-olds from the Netherlands solved 20 or more items from a database of 900 Dutch language verbal analogies.

The application of neuroimaging methods to marketing has recently gained lots of attention. In analyzing consumer behaviors, the inclusion of neuroimaging tools and methods is improving our understanding of consumer’s preferences. Human emotions play a significant role in decision making and critical thinking. Emotion classification using EEG data and machine learning techniques has been on the rise in the recent past. We evaluate different feature extraction techniques, feature selection techniques and propose the optimal set of features and electrodes for emotion recognition.Affective neuroscience research can help in detecting emotions when a consumer responds to an advertisement. Successful emotional elicitation is a verification of the effectiveness of an advertisement. EEG provides a cost effective alternative to measure advertisement effectiveness while eliminating several drawbacks of the existing market research tools which depend on self-reporting. We used Graph theoretical principles to differentiate brain connectivity graphs when a consumer likes a logo versus a consumer disliking a logo. The fusion of EEG and sentiment analysis can be a real game changer and this combination has the power and potential to provide innovative tools for market research.

A key purpose of causal reasoning by individuals and by collectives is to enhance action, to give humans yet more control over their environment. As a result, causal reasoning serves as the infrastructure of both thought and discourse. Humans represent causal systems accurately in some ways, but also show some systematic biases (we tend to neglect causal pathways other than the one we are thinking about). Even when accurate, people’s understanding of causal systems tends to be superficial; we depend on our communities for most of our causal knowledge and reasoning. Nevertheless, we are better causal reasoners than machines. Modern machine learners do not come close to matching human abilities.

Many tasks that are easy for humans are difficult for machines. In particular, while humans excel at tasks that require generalising across problems, machine systems notably struggle. One such task that has received a good amount of attention is the Synthetic Visual Reasoning Test (SVRT). The SVRT consists of a range of problems where simple visual stimuli must be categorised into one of two categories based on an unknown rule that must be induced. Conventional machine learning approaches perform well only when trained to categorise based on a single rule and are unable to generalise without extensive additional training to tasks with any additional rules. Multiple theories of higher-level cognition posit that humans solve such tasks using structured relational representations. Specifically, people learn rules based on structured representations that generalise to novel instances quickly and easily. We believe it is possible to model this approach in a single system which learns all the required relational representations from scratch and performs tasks such as SVRT in a single run. Here, we present a system which expands the DORA/LISA architecture and augments the existing model with principally novel components, namely a) visual reasoning based on the established theories of recognition by components; b) the process of learning complex relational representations by synthesis (in addition to learning by analysis). The proposed augmented model matches human behaviour on SVRT problems. Moreover, the proposed system stands as perhaps a more realistic account of human cognition, wherein rather than using tools that has been shown successful in the machine learning field to inform psychological theorising, we use established psychological theories to inform developing a machine system.

The efficacy of images to create quantitative measures of urban perception has been explored in psychology, social science, urban planning and architecture over the last 50 years. The ability to scale these measurements has become possible only in the last decade, due to increased urban surveillance in the form of street view and satellite imagery, and the accessibility of such data. This talk will present a series of projects which make use of imagery and CNNs to predict, measure and interpret the social and physical environments of our cities.

One of the most important questions in psychology and neuroscience is understanding how the outside world maps to internal representations. Classical psychophysics approaches to this problem have a number of limitations: they mostly study low dimensional perpetual spaces, and are constrained in the number and diversity of participants and experiments. As ecologically valid perception is rich, high dimensional, contextual, and culturally dependent, these impediments severely bias our understanding of perceptual representations. Recent technological advances—the emergence of so-called “Virtual Labs”— can significantly contribute toward overcoming these barriers. Here I present a number of specific strategies that my group has developed in order to probe representations across a number of dimensions. 1) Massive online experiments can increase significantly the amount of participants and experiments that can be carried out in a single study, while also significantly diversifying the participant pool. We have developed a platform, PsyNet, that enables “experiments as code,” whereby the orchestration of computer servers, recruiting, compensation of participants, and data management is fully automated and every experiment can be fully replicated with one command line. I will demonstrate how PsyNet allows us to recruit thousands of participants for each study with a large number of control experimental conditions, significantly increasing our understanding of auditory perception. 2) Virtual lab methods also enable us to run experiments that are nearly impossible in a traditional lab setting. I will demonstrate our development of adaptive sampling, a set of behavioural methods that combine machine learning sampling techniques (Monte Carlo Markov Chains) with human interactions and allow us to create high-dimensional maps of perceptual representations with unprecedented resolution. 3) Finally, I will demonstrate how the aforementioned methods can be applied to the study of perceptual priors in both audition and vision, with a focus on our work in cross-cultural research, which studies how perceptual priors are influenced by experience and culture in diverse samples of participants from around the world.

Even young children seem to have an early understanding of the world around them, and the people in it. Before children can reliably say "ball", "wall", or "Saul", they expect balls to not go through walls, and for Saul to go right for a ball (if there's no wall). What is the formal conceptual structure underlying this commonsense reasoning about objects and agents? I will raise several possibilities for models underlying core intuitive physics as a way of talking about models of core knowledge and intuitive theories more generally. In particular, I will present some recent ML work trying to capture early expectations about object solidly, cohesion, and permanence, that relies on a rough-derendering approach.

Behavioural measurements are often overlooked by computational neuroscientists, who prefer to focus on electrophysiological recordings or neuroimaging data. This attitude is largely due to perceived lack of depth/richness in relation to behavioural datasets. I will show how contemporary psychophysics can deliver extremely rich and highly constraining datasets that naturally interface with computational modelling. More specifically, I will demonstrate how psychophysics can be used to guide/constrain/refine computational models, and how models can be exploited to design/motivate/interpret psychophysical experiments. Examples will span a wide range of topics (from feature detection to natural scene understanding) and methodologies (from cascade models to deep learning architectures).

Organisms modify their behavior in response to its consequences, a phenomenon referred to as operant learning. Contemporary modeling of this learning behavior is based on reinforcement learning algorithms. I will discuss some of the challenges that these models face, and proposed a new approach to model-selection that is based on testing their ability to engineer behavior. Finally, I will present the results of The Choice Engineering Competition – an academic competition that compared the efficacies of qualitative and quantitative models of operant learning in shaping behavior.

Machine learning researchers frequently focus on human-level performance, in particular in games. However, in these applications human (or human-level) behavior is commonly reduced to a simple dot on a performance graph. Cognitive science, in particular theories of learning and decision making, could hold the key to unlock what is behind this dot, thereby gaining further insights into human cognition and the design principles of intelligent algorithms. However, cognitive experiments commonly focus on relatively simple paradigms such as restricted multi-armed bandit tasks. In this talk, I will argue that cognitive science can turn its lens to more complex scenarios to study exploration in real-world domains and online games. I will show in one large data set of online food delivery orders and across many online games how current cognitive theories of learning and exploration can describe human behavior in the wild, but also how these tasks demand us to expand our theoretical toolkit to describe a rich repertoire of real-world behaviors such as empowerment and fun.

Uncertainty plays a critical role in reinforcement learning and decision making. However, exactly how subjective uncertainty influences behaviour remains unclear. Multi-armed bandits are a useful framework to gain more insight into this. Paired with computational tools such as Kalman filters, they allow us to closely characterize the interplay between trial-by-trial value, uncertainty, learning, and choice. In this talk, I will present recent research where we also measured participants visual fixations on the options in a multi-armed bandit task. The estimated value of each option, and the uncertainty in these estimations, influenced what subjects looked at in the period before making a choice and their subsequent choice, as additionally did fixation itself. Uncertainty also determined how long participants looked at the obtained outcomes. Our findings clearly show the importance of uncertainty in learning and decision making.

Current computational models of visual salience accurately predict the distribution of fixations on isolated visual stimuli. It is not known, however, whether the global salience of a stimulus, that is its effectiveness in the competition for attention with other stimuli, is a function of the local salience or an independent measure. Further, do task and familiarity with the competing images influence eye movements? In this talk, I will present the analysis of a computational model of the global salience of natural images. We trained a machine learning algorithm to learn the direction of the first saccade of participants who freely observed pairs of images. The pairs balanced the combinations of new and already seen images, as well as task and task-free trials. The coefficients of the model provided a reliable measure of the likelihood of each image to attract the first fixation when seen next to another image, that is their global salience. For example, images of close-up faces and images containing humans were consistently looked first and were assigned higher global salience. Interestingly, we found that global salience cannot be explained by the feature-driven local salience of images, the influence of task and familiarity was rather small and we reproduced the previously reported left-sided bias. This computational model of global salience allows to analyse multiple other aspects of human visual perception of competing stimuli. In the talk, I will also present our latest results from analysing the saccadic reaction time as a function of the global salience of the pair of images.

The question of free will has been topical for millennia, especially considering its links to moral responsibility and the ownership of that responsibility. Free will, or volition, is an incredibly complex phenomenon - and cannot easily be reduced to a single empirical paradigm. Roskies (2010) proposes that there are five cognitive aspects to be considered when developing a more complete understanding of volition. These are: intention, initiation, feeling, executive control and decision-making. Decision-making will be the focus of this talk, which steps through aspects of the philosophy of free will; highlights experimental paradigms stemming from the seminal work of Benjamin Libet et al., and proposes machine learning as a promising method in progressing the empirical studies of decision-making and free will.