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Brain Activation

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TopicWorld Wide

brain activation

Discover seminars, jobs, and research tagged with brain activation across World Wide.
9 curated items5 Seminars4 ePosters
Updated almost 2 years ago
9 items · brain activation
9 results
SeminarPsychology

Characterising Representations of Goal Obstructiveness and Uncertainty Across Behavior, Physiology, and Brain Activity Through a Video Game Paradigm

Mi Xue Tan
University of Geneva
Dec 17, 2023

The nature of emotions and their neural underpinnings remain debated. Appraisal theories such as the component process model propose that the perception and evaluation of events (appraisal) is the key to eliciting the range of emotions we experience. Here we study whether the framework of appraisal theories provides a clearer account for the differentiation of emotional episodes and their functional organisation in the brain. We developed a stealth game to manipulate appraisals in a systematic yet immersive way. The interactive nature of video games heightens self-relevance through the experience of goal-directed action or reaction, evoking strong emotions. We show that our manipulations led to changes in behaviour, physiology and brain activations.

SeminarNeuroscience

The processing of price during purchase decision making: Are there neural differences among prosocial and non-prosocial consumers?

Anna Shepelenko
HSE University
Dec 8, 2021

International organizations, governments and companies are increasingly committed to developing measures that encourage adoption of sustainable consumption patterns among the population. However, their success requires a deep understanding of the everyday purchasing decision process and the elements that shape it. Price is an element that stands out. Prior research concluded that the influence of price on purchase decisions varies across consumer profiles. Yet no consumer behavior study to date has assessed the differences of price processing among consumers adopting sustainable habits (prosocial) as opposed to those who have not (non-prosocial). This is the first study to resort to neuroimaging tools to explore the underlying neural mechanisms that reveal the effect of price on prosocial and non-prosocial consumers. Self-reported findings indicate that prosocial consumers place greater value on collective costs and benefits while non-prosocial consumers place a greater weight on price. The neural data gleaned from this analysis offers certain explanations as to the origin of the differences. Non-prosocial (vs. prosocial) consumers, in fact, exhibit a greater activation in brain areas involved with reward, valuation and choice when evaluating price information. These findings could steer managers to improve market segmentation and assist institutions in their design of campaigns fostering environmentally sustainable behaviors

SeminarNeuroscience

The processing of price during purchase decision making: Are there neural differences among prosocial and non-prosocial consumers?

Anna Shepelenko
HSE University
Oct 13, 2021

International organizations, governments and companies are increasingly committed to developing measures that encourage adoption of sustainable consumption patterns among the population. However, their success requires a deep understanding of the everyday purchasing decision process and the elements that shape it. Price is an element that stands out. Prior research concluded that the influence of price on purchase decisions varies across consumer profiles. Yet no consumer behavior study to date has assessed the differences of price processing among consumers adopting sustainable habits (prosocial) as opposed to those who have not (non-prosocial). This is the first study to resort to neuroimaging tools to explore the underlying neural mechanisms that reveal the effect of price on prosocial and non-prosocial consumers. Self-reported findings indicate that prosocial consumers place greater value on collective costs and benefits while non-prosocial consumers place a greater weight on price. The neural data gleaned from this analysis offers certain explanations as to the origin of the differences. Non-prosocial (vs. prosocial) consumers, in fact, exhibit a greater activation in brain areas involved with reward, valuation and choice when evaluating price information. These findings could steer managers to improve market segmentation and assist institutions in their design of campaigns fostering environmentally sustainable behaviors

SeminarNeuroscienceRecording

Do deep learning latent spaces resemble human brain representations?

Rufin VanRullen
Centre de Recherche Cerveau et Cognition (CERCO)
Mar 11, 2021

In recent years, artificial neural networks have demonstrated human-like or super-human performance in many tasks including image or speech recognition, natural language processing (NLP), playing Go, chess, poker and video-games. One remarkable feature of the resulting models is that they can develop very intuitive latent representations of their inputs. In these latent spaces, simple linear operations tend to give meaningful results, as in the well-known analogy QUEEN-WOMAN+MAN=KING. We postulate that human brain representations share essential properties with these deep learning latent spaces. To verify this, we test whether artificial latent spaces can serve as a good model for decoding brain activity. We report improvements over state-of-the-art performance for reconstructing seen and imagined face images from fMRI brain activation patterns, using the latent space of a GAN (Generative Adversarial Network) model coupled with a Variational AutoEncoder (VAE). With another GAN model (BigBiGAN), we can decode and reconstruct natural scenes of any category from the corresponding brain activity. Our results suggest that deep learning can produce high-level representations approaching those found in the human brain. Finally, I will discuss whether these deep learning latent spaces could be relevant to the study of consciousness.

SeminarNeuroscienceRecording

Free Will and the COINTOB Model of Decision-Making

Marcel Brass/Al Mele
Humboldt University of Berlin/Florida State University
Mar 7, 2021

The COINTOB (conditional intention and integration to bound) model provides a heuristic framework of processes in Libet-style experiments. The model is based on three assumptions. First, brain activation preceding conscious intentions in Libet-style experiments does not reflect an unconscious decision but rather the unfolding of a decision process. Second, the time of conscious decision (W) reflects the moment in time when the decision boundary is crossed. This interpretation of W is consistent with our apparent intuition that we decide in the moment we experience the conscious intention to act. Third, the decision process is configured by conscious intentions that participants form at the beginning of the experiment based on the experimental instruction. Brass and Mele discuss the model, conceptual background for it, and the model’s bearing on free will.

ePoster

Brain activation during inflammatory and non-inflammatory hyperalgesia in a rheumatoid arthritis mouse model

Rita Gálosi, Gábor Kriszta, Éva Borbély, Ádám I Horváth, Valéria Tékus, Nikolett Szentes, Zsuzsanna Helyes

FENS Forum 2024

ePoster

Brain activation patterns during memory processes measured with functional magnetic resonance imaging are associated with human serotonin-1A receptor in vivo

Matej Murgaš, Pavle Mićić, Christian Milz, Andreas Hahn, Rupert Lanzenberger

FENS Forum 2024

ePoster

Brain activation patterns in patients with autism spectrum disorder in pain-related perspective-taking: Relationship with interoceptive accuracy

Jung-Woo Son, Seungwon Cheong, Huiyeong Jeon, Hoyeon Lee, Ahjeong Hur, Yong-Wook Shin

FENS Forum 2024

ePoster

Effects of performance and additional punishment on auditory-evoked brain activation patterns in discrimination learning – An auditory fMRI study in the Mongolian gerbil

Annika Michalek, Patricia Wenk, Nicole Angenstein, Eike Budinger

FENS Forum 2024