We are seeking an outstanding researcher with expertise in computational or mathematical psychology to join the Complex Human Data Hub and contribute to the school’s research and teaching program. The CHDH has areas of strength in memory, perception, categorization, decision-making, language, cultural evolution, and social network analysis. We welcome applicants from all areas of mathematical psychology, computational cognitive science, computational behavioural science and computational social science and are especially interested in applicants who can build upon or complement our existing strengths. We particularly encourage applicants whose theoretical approaches and methodologies connect with social network processes and/or culture and cognition, or whose work links individual psychological processes to broader societal processes. We especially encourage women and other minorities to apply.

Individuals vary widely in how they categorize novel phenomena. This individual variation has led canonical theories in cognitive and social science to suggest that communication in large social networks leads populations to construct divergent category systems. Yet, anthropological data indicates that large, independent societies consistently arrive at similar categories across a range of topics. How is it possible for diverse populations, consisting of individuals with significant variation in how they view the world, to independently construct similar categories? Through a series of online experiments, I show how large communication networks within cultures can promote the formation of similar categories across cultures. For this investigation, I designed an online “Grouping Game” to observe how people construct categories in both small and large populations when tasked with grouping together the same novel and ambiguous images. I replicated this design for English-speaking subjects in the U.S. and Mandarin-speaking subjects in China. In both cultures, solitary individuals and small social groups produced highly divergent category systems. Yet, large social groups separately and consistently arrived at highly similar categories both within and across cultures. These findings are accurately predicted by a simple mathematical model of critical mass dynamics. Altogether, I show how large communication networks can filter lexical diversity among individuals to produce replicable society-level patterns, yielding unexpected implications for cultural evolution. In particular, I discuss how participants in both cultures readily harnessed analogies when categorizing novel stimuli, and I examine the role of communication networks in promoting cross-cultural similarities in analogy-making as the key engine of category formation.

Analogies, broadly defined, map novel concepts onto familiar concepts, making them essential for perception, reasoning, and communication. We argue that analogy-building served a critical role in the evolution of cumulative culture, by allowing humans to learn and transmit complex behavioural sequences that would otherwise be too cognitively demanding or opaque to acquire. The emergence of a protolanguage consisting of simple labels would have provided early humans with the cognitive tools to build explicit analogies and to communicate them to others. This focus on analogy-building can shed new light on the coevolution of cognition and culture, and addresses recent calls for better integration of the field of cultural evolution with cognitive science. This talk will address what cumulative cultural evolution is, how we define analogy-building, how analogy-building applies to cumulative cultural evolution, how analogy-building fits into language evolution, and the implications of analogy-building for causal understanding and cognitive evolution.