Profound changes in the visual environment occur over the course of the day-night cycle. There is therefore a profound pressure for cells and circuits within the visual system to adjust their function over time, to match the prevailing visual environment. Here, I will discuss electrophysiological data collected from nocturnal and diurnal rodents that reveal how the visual code is ‘temporally optimised’ by 1) the retina’s circadian clock, and 2) a change in behavioural temporal niche.