In this talk I will present an account of how an agent designed or evolved to be intelligent may come to enjoy subjective experiences. First, the agent is stipulated to be capable of (meta)representing subjective ‘qualitative’ sensory information, in the sense that it can easily assess how exactly similar a sensory signal is to all other possible sensory signals. This information is subjective in the sense that it concerns how the different stimuli can be distinguished by the agent itself, rather than how physically similar they are. For this to happen, sensory coding needs to satisfy sparsity and smoothness constraints, which are known to facilitate metacognition and generalization. Second, this qualitative information can under some specific circumstances acquire an ‘assertoric force’. This happens when a certain self-monitoring mechanism decides that the qualitative information reliably tracks the current state of the world, and informs a general symbolic reasoning system of this fact. I will argue that the having of subjective conscious experiences amounts to nothing more than having qualitative sensory information acquiring an assertoric status within one’s belief system. When this happens, the perceptual content presents itself as reflecting the state of the world right now, in ways that seem undeniably rational to the agent. At the same time, without effort, the agent also knows what the perceptual content is like, in terms of how subjectively similar it is to all other possible precepts. I will discuss the computational benefits of this architecture, for which consciousness might have arisen as a byproduct.