Topic: prefrontal regions

Initial social perceptions are often thought to reflect direct “read outs” of facial features. Instead, we outline a perspective whereby initial perceptions emerge from an automatic yet gradual process of negotiation between the perceptual cues inherent to a person (e.g., facial cues) and top-down social cognitive processes harbored within perceivers. This perspective argues that perceivers’ social-conceptual knowledge in particular can have a fundamental structuring role in perceptions, and thus how we think about social groups, emotions, or personality traits helps determine how we visually