During this talk, I will seek to reposition synaesthesia as model system for understanding variation in the construction of the human mind and brain. People with synaesthesia inhabit a remarkable mental world in which numbers can be coloured, words can have tastes, and music is a visual spectacle. Synaesthesia has now been documented for over two hundred years but key questions remain unanswered about why it exists, and what such conditions might mean for theories of the human mind. I will argue that we need to rethink synaesthesia as not just representing exceptional experiences, but as a product of an unusual neurodevelopmental cascade from genes to brain to cognition of which synaesthesia is only one outcome. Rather than synaesthesia being a kind of 'dangling qualia' (atypical experiences attached to a typical mind/brain) it should be thought of as unusual experiences that accompany an unusual mind/brain. Specifically, differences in the brains of synaesthetes support a distinctive way of thinking (enhanced memory, imagery etc.) and may also predispose towards particular clinical vulnerabilities. It is this neurodiverse phenotype that is an important object of study in its own right and may explain any adaptive value for having synaesthesia.