Spatial alignment supports visual comparisons

Visual comparisons are ubiquitous, and they can also be an important source for learning (e.g., Gentner et al., 2016; Kok et al., 2013). In science, technology, engineering, and math (STEM), key information is often conveyed through figures, graphs, and diagrams (Mayer, 1993). Comparing within and across visuals is critical for gleaning insight into the underlying concepts, structures, and processes that they represent. This talk addresses how people make visual comparisons and how visual comparisons can be best supported to improve learning. In particular, the talk will present a series of studies exploring the Spatial Alignment Principle (Matlen et al., 2020), derived from Structure-Mapping Theory (Gentner, 1983). Structure-mapping theory proposes that comparisons involve a process of finding correspondences between elements based on structured relationships. The Spatial Alignment Principle suggests that spatially arranging compared figures directly – to support correct correspondences and minimize interference from incorrect correspondences – will facilitate visual comparisons. We find that direct placement can facilitate visual comparison in educationally relevant stimuli, and that it may be especially important when figures are less familiar. We also present complementary evidence illustrating the preponderance of visual comparisons in 7th grade science textbooks.